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Ideal Client - Clear & Specific
Ideal Client video notes:
Who lights you up and excites you the most to work with right now?
Hint: Usually your ideal client is an earlier version of yourself….
Tips:
-Don’t shy away from being specific
-Don’t over think this…have fun with it!!
-Just pick one…I know you can help a lot of different people who excites you the most to work with right now? Just pick one
The questions below are not in any specific order nor do you need to answer them all! They are simply to help you get your creative juices following and for you to see how specific I want you to be. Spend time on this it is a very important tool and will lay the foundation of this process. I will constantly have you refer back to your ideal clients throughout our time together. I can’t to learn his/her name and meet your avatar!!
EXAMPLE:
Correct way: Mary is a 24 year old recent college grad who is spinning her wheels.
Incorrect way: Women, ages 20-35, who aren’t sure where to go next.
Ideal Client Question Jogger to get Creative juices flowing
1. What is your Ideal Client's morning routine
2. What’s his/her order at Starbucks…does he/she go to the local place across the street?
3. My client's name is…
4. Gender
5. Age
6. Relationship status
7. Children? How many?
8. Pets?
9. What keeps him/her up at night?
10. Favorite holiday
11. Favorite vacation spot
12. What is he/she worried about?
13. What’s his/her job?
14. What is her/his wildest dream?
15. Why hasn’t she/he accomplished it yet?
16. What’s her/his favorite type of music?
17. Favorite book
18. What’s recorded on his/her DVR
19. How does she/he want to describe themselves in 3 years?
20. What do she/he fill their down time with?
21. What’s their diet like?
22. Who are they watching? Who are their role models?
23. What type of clothes do they where?
24. Who makes up their team… cleaning lady? Hair stylist? Assistant?
25. What’s his/her workout routine like?
26. What causes does he/she support?
27. What does he/she yearn for?
28. What obstacles are standing in his/her way?
29. What events does he/she attend?
30. What are her/his values?
31. What does her/his favorite room in the house look like?
32. What type of gifts do they give?
33. Describe her/his least favorite room in the house?
34. Who is she worried about letting down?
35. Who is she wanting to impress?
36. What are her spiritual practices like?
37. What are the things s/he thinks about?
38. What type of car does he/she drive?
39. What’s her favorite movie?
40. What’s her favorite color?
41. How is she/he motivated?
42. What’s his/her income?